The Explorer's Compass
Old-school maxims that I learned in engineering school (and Indiana Jones learned at the University of Chicago)
Be curious.
Adopt an “insight outlook.”
Create a map for yourself.
Have an idea of what you’re looking for.
Leave your own turf.
Look in outside fields, disciplines, and industries.
Too much is not enough.
Look for lots of ideas.
Don’t be afraid to be led astray.
You’ll find what you weren’t looking for.
Break up your routine.
Use obstacles to get out of ruts.
Shift your focus.
Pay attention to a variety of information.
Don’t overlook the obvious.
What’s right in front of you?
Get out your magnifying glass.
Big things come in small packages.
What does it all really mean?
Stand back and look at the Big Picture.
Slay a dragon.
Look for ideas in a place you’ve been avoiding.
Remember where you’ve been.
Trigger the ideas you already have.
Stake your claim to the new territory.
Write your idea down where you find it.
Source: Roger van Oech, A Kick in the Seat of the Pants, New York: Harper & Row, 1986.